Though charitable organizations may not usually be on the contact database of telemarketers, the telephone is logically the most effective means to contact them. Since the month of December is drawing near, one can expect plenty of activity from these places (usually asking for donations). This tactic can be quite useful for suppliers of medical softwares. It’s not very surprising that one of the top concerns of charitable organizations is the quality of health care in society. Their proceeds often go to their sponsored medical hospitals more than half the time. Medical software can play a vital role in that improvisation.
Things such as a better EMR system or even better computer tools for medical diagnosis are sought out whenever an organization has acquired the necessary amount of funds. It would help them however by marking them as a medical lead. It may not be entirely profitable to put too much focus on them, but in any case, you can save them the trouble of finding you, give yourself a chance at profit, and even take part in contributing to their cause.
On the other hand, if you have yet to have your own in-house telemarketing team, you might not find it cost-efficient to make one just for something like this. In this case, you can simply take your list of medical leads and outsource to a competent telemarketing group. Aside from lead generation, these people are adept at using the communication tools likely to be in most use by charitable organizations: the telephone. They also know how to be tact and speak quickly and simply when delivering your message, conveniently telling these people that you are available for them.
Thus, in case your software company is ever in the mood for charity this Christmas, contact a telemarketer and give this method a try.
For ERP software, or just software in general, data is everything. The same is true for a telemarketing firm. If you’re looking to outsource to one, a company that uses this as a selling point definitely knows how critical this is in the practice. It will also tell you that you’re looking at an expert.
There are just too many reasons why a telemarketer should maintain its business database. When trying to generate a quality telemarketing lead, they need to know the type of people who need the products they’re offering for you. It also helps their clients keep up with the competition. A list of leads that turns out to have lots of outdated information is going to dry out real soon (if it wasn’t dry enough to begin with). Obviously, a telemarketer that keeps producing lists like that isn’t going to last very long.
It also saves them a good deal of cold-calling because a company with a large database no longer has to worry about calling people who have no absolutely no need for the services being offered. Even when these people don’t expect a call, they’ll have a hard time rejecting someone who is aware of a problem they have and can offer a solution. Remember, cold-calling is the very method which turns people off from telemarketing. (This goes for both those who think of trying it out and to people receiving telemarketing calls.) If you’re targeting beyond national borders (like if your outsourced company is telemarketing in Singapore), good data might even tell you how to communicate with those preferring to speak a different language.
If you can access data that lets you know your target company’s problems, you can easily present yourself as a someone who noticed those problems and would just want to help. By getting a telemarketer with such precise data, any sort of cold-calling won’t hurt your company’s image.
In the world of ERP software, B2B lead generation is critical. However, it’s always the prospect of cold-calling that freezes people in their tracks just when they’re about to consider telemarketing as an option. You can’t blame them actually. These days it’s common to hear ordinary people say that the last thing they’d want to hear when they answer a phone is someone trying to sell them something. If even the average citizen would consider these calls as a waste of time, how much more the ever so busy C-level executive?
You might as well say not to use cold-calling at all but what good is that when telemarketing could be the only way you’re ever going to get in contact with the business leads an ERP software needs to sell?
Well first off, you might have to realize that cold-calling isn’t the end-all of telemarketing. It’s only a part of it in need of a serious reformation.
The key lies in the script-development phase. When you outsource to a telemarketer, you need to make sure they will allow you to work closely in determining how their agents are going to speak with your intended business targets. Anything that remotely sounds like an advertisement should immediately hit the waste paper basket. Since you’re a software company that can deliver their products purely online, chances are you’ll need an international telemarketer. Keep in mind such firms have bases in different countries (such as a call center in Singapore) so you might even want to consider the chance of someone speaking a different language or with a heavy accent.
What you actually need is to find a way to diminish the unexpected nature of a call and have your agent show that you heard something was wrong in the company with which your software can fix. This can lower their guard long enough to put your foot in the door because that same problem could make it hard to say no. With that said, best review with them now and you can revolutionize the cold-calling process.
Are you tired of working so hard to get a list of leads only to find that your competitors have long dried up every prospect on it? Well you’re not the first to experience that as it is the most likely fate of anyone first attempting their own on lead generation.
It’s for that reason why companies (especially young ones) usually outsource to other firms to get their B2B leads. Companies adept at telemarketing are one such example. Now one of the most popular services that these companies render to their clients is their ever-growing business database. If you find one that is well-versed enough in your trade, they can refine that vast stock of business information into a long list of prospects that perfectly fit your specifications. If you’re an ERP software supplier for instance, a company best suited for you is one that can generate the exact type of ERP leads who require computer solutions.
What’s more, their growing database is also kept afresh by constant follow-ups and updates. This ensures that you will be the first to receive whatever relevant lead information they have throughout the entire campaign.
Speaking of which, it’s not just your prospects that they can get information on. Given their vast experience of marketing the products of your field, this will inevitably mean that they’ll have knowledge of your competitors as well. This gives you an edge because once you tell them about your competitors, they can avoid adding leads that they have dried up as well as let you get ahead with those they may have missed.
If you really don’t like getting left behind, then there’s no room for hesitation. For all you know, your competitors may have outsourced to a telemarketing firm too and could explain why they’re getting ahead. Contact one for yourself and you can level the playing field.
At the heart, the main goal of software lead generation is the same as that of advertising. It’s to gain the interest of clients in the hopes of getting them to purchase your products or services. However, while the ends are the same, the means can be worlds apart. The key to this difference of course is in the clear separation between simply private, individual consumers and large business entities. Transactions that involve the latter are called B2C while the other is dubbed B2B.
For a simple analogy, consider B2C advertising as a shotgun method designed to spread the image of the product to a vast number of people. B2B lead generation on the other hand, requires methods that are more akin to the sniper rifle. They emphasize more on precision, accuracy, and a higher sales probability for each individual company that they’ll target.
In the software industry, B2B-oriented businesses also exist. ERP software is one such example. Methods that normally worked for B2C (such as advertising) may not benefit much for them because the people they market to will be too busy marketing something else themselves to pay advertisements any worthwhile attention.
This is why methods such as telemarketing are much more suitable for B2B. They are not as concerned with how many clients they get interested as they are about how each of them fits the description specified by the company outsourcing to them. Whereas advertising may tweak an advertisement for Australian audiences, telemarketers dig a little deeper to identify the specific firms qualified for their Australia business leads.
One should take great care to keep this in mind when planning a lead generation campaign. If your business sells something that feels only relevant to corporations and business decision makers (like the ERP software suppliers), then you would do better asking a telemarketing firm to help you out. Because chances are, resorting to advertising will not only be fruitless but can strike most people as a bit awkward.