When marketing to foreign shores, language barriers are to be expected. Even in countries that claim their business owners and other professionals are competent in speaking major languages such as English, the reality can say otherwise. For ERP software companies, that can be be a problem if they depend too much on online lead generation.
Internet-dependent methods such as e-mail marketing and website creation can be meaningless if your foreign clients can’t read the language very well. Of course, a company with enough resources can simply create different pages for different languages. However, that still may not be enough. There is always a chance (no matter how small) that a foreign client would prefer a more direct means of communicating concerns that automated website information just does not answer.
Then there’s the classic obstacle of e-mail marketing versus the spam filters. If your target decision maker or C-level executive has difficulty reading in English, what do you think is going to keep him or her from ignoring the mail you send? How then are you going to inform them of updates and keep them attracted to anything you might offer in the future?
Fortunately, telemarketing groups can allow you that kind of direct communication. With a properly trained group of inbound agents, you can assure yourself the communication skills necessary for clients that would prefer speaking in their native tongue.
Take not however that it’s best to outsource to a telemarketer with international advantages. For example, if you’re marketing to places mostly in Southeast Asia, you might want to find a group that has a call center in Singapore. The location not only means they’ll have more info on potential prospects in the area but may also be skilled in the people’s languages. Therefore, you’d best start searching for one and not keep those foreign inquiries waiting.
E-mail technology has really streamlined the task of spreading messages. Gone were the days were you had to write duplicate copies of the same letter by hand. Now all you need is one and a very long list of contacts. With just a click of a button, you can send that one message to all those on that list.
Unfortunately, that is also how digital versions of junk mail get spread round. Spam. Chain letters. All of these come off as ultimately annoying and adds difficulty to cleaning out one’s inbox. Luckily most email service providers come with a free spam filter to take care of them.
This however can be bad news for software companies that still contact their leads via e-mail. It’s even worst for B2B-dependent businesses like ERP software who need to inform important business executives about what they can offer. In turn, ERP leads who need such software might end up missing good opportunities because they’ve automatically activated their spam filter to save their important business messages from getting drowned in junk mail.
This is why business software suppliers turn to telemarketing for leads. You see unlike e-mail, you can’t put a strong filter on telephone calls. It’s true that’s what the gatekeeper of a corporation is for. However, with the right B2B telemarketer, you can easily get past them and get all the information you can in order to market your software to their business. If you’re an international software supplier, even more so. For example, you might need a call center in Singapore in order to gain access to the business decision makers in that area. Resorting to e-mail for them might be an even greater lost cause since they’d rather talk to you directly. If you outsource to a suitable telemarketer now, you’ll have easier time arranging a promising appointment.
With computers standing as one of the driving forces of advancing human technology, it’s not surprising that software companies make heavy use of the internet. Everything from putting their products up for download to sending e-mail newsletters by the thousands are marketing methods common amongst all software suppliers.
However, pure dependence on such methods isn’t always beneficial. Sometimes they can be too automated when the task at hand requires a more natural form of communication. Sometimes too many people use them in that your clients are not even aware that your company is on the world wide web because your site has been drowned by the sea of competitors.
Make no mistake, online lead generation has its benefits. However, coupling that with offline methods can really accelerate the online ones. This is why most companies include their website and e-mail addresses on their list of contact information. There really is no need to put one over the other when using them both can increase business exposure better than if one were to just stick to one style.
Some offline methods can even boast more precision online ones. Take telemarketing for example. If you’re going to make your digital tools (and your company) accessible to the whole world, it always pays to have someone prod your prospects into checking out your site or attending your webinars. They can even save you the trouble of scouting out the local market atmosphere and can instantly give you the heads up on potential clients. If you were an ERP software supplier for instance, an international telemarketing group could have a call center in Singapore and help you set appointments with Singaporean corporations.
There’s really no excuse to fall into the false dichotomy of offline versus online. Rather, you should learn to unite both and make the best of both worlds.
If you’ve ever been to Singapore, you now have a good idea of what a rising start country is like. The cities are bustling. Skyscrapers and malls are as plenty as they are full of workers and shoppers alike. It’s in countries like this that many B2B software companies find a good place to get an international foothold. Rising economies mean rising businesses and rising businesses mean more decision makers for possible clients!
However, being too eager to start generating software leads in this Asian Tiger comes with risks of carelessness. How are you planning on contacting them? Are you seriously going to challenge the expenses of sending someone over there? How long do you think it would take?
You see despite the profit potential of rising economies, if you can’t even overcome the basic obstacles of location, language, culture, as well as time period, then you won’t be able benefit a single cent. In fact, you’re more likely to lose more than you would’ve gained if you don’t pay attention to the costs.
If you’re looking to play it safe, try using telemarketing or better yet, outsource to a company that does telemarketing in Singapore. When you’re a telemarketing firm, you focus all your expenses to the quality of your lead generation services. They don’t have to worry about the quality of anything else because that’s what their client companies (like your own business) do best. Start outsourcing those software telemarketers today and you’ll instantly penetrate the markets of any country’s rising economy.