Last week on Forbes, Alistair Croll from O’Reilly Media has made three predictions about big data technology in three respective areas of the business world. Now if these predictions are right, it could prove that incorporating big data technology in ERP software will be your advantage. Although, you still need to test the market yourself and use tools like telemarketing to generate feedback and affirm their expectations.
For example, you can use a telemarketing survey and directly ask a set of target prospects (or even your current customers). You can announce the big data features and encourage viewers to call your business and give their opinions. But first, it’s time to identify what these areas are, what aspect of your ERP software solution to highlight, and what markets you can appeal to:
“Enterprise BI 2.0”
“For decades, analysts have relied on business intelligence (BI) products like Hyperion, Microstrategy and Cognos to crunch large amounts of information and generate reports. Data warehouses and BI tools are great at answering the same question—such as “what were Mary’s sales this quarter?”—over and over again. But they’ve been less good at the exploratory, what-if, unpredictable questions that matter for planning and decision-making because that kind of fast exploration of unstructured data is traditionally hard to do and therefore expensive.”
So as you can see, you have business intelligence. If you’re planning a survey, you might want to target CEOs along with perhaps financial planners and IT managers. Telemarketing can get you to their desk phone provided that your agents have the skill to bypass gatekeepers as well as apply additional channels.
“Cities are facing budget crunches, infrastructure problems, and a crowding from rural citizens. Solving these problems is urgent, and cities are perfect labs for big data initiatives. Take a metropolis like New York: hackathons; open feeds of public data; and a population that generates a flood of information as it shops, commutes, gets sick, eats, and just goes about its daily life.”
Instead of a survey, try contacting city planners and government officials. The problems cited can be unique to each city and thus, the same will be for the feedback you can generate from a separate governing body. Use a combination of telemarketing as well awareness of current events to plan your marketing campaign.
“Customer Relationship Optimization”
“The number of contact points in a company has multiplied significantly. Where once there was a phone number and a mailing address, today there are web pages, social media accounts, and more. Tracking users across all these channels — and turning every click, like, share, friend, or retweet into the start of a long funnel that leads, inexorably, to revenue is a big challenge.”
Vendors with a highly successful CRM feature can have a strong advantage with big data if it’s properly marketed. However, the sheer increase in customer contact information not only demands big data but at the same time, compliance and security with such sensitive information. Make sure this is kept in mind when qualifying ERP leads that have a particular focus on CRM software.
In fact, even if just one of these areas prove faithful to Croll’s predictions, all of them fall very well under the umbrella of ERP software. Regardless, don’t underestimate the wide applications of big data and test what specific markets this new technology most likely appeals to.