When using content, people generate sales leads by trying to give advice. The value of this advice can vary depending on whether your provide a product or a service. Regardless, if you want to attract sales leads with any kind of expertise, you should always be ready to strut your stuff.
Adopting a personal approach to connect with software leads has its pros and cons. But in keeping with the idea, I’ve decided to make this blog post a little more personal as well by adopting a first-person perspective. Now you might be thinking, what does that have to do with software leads? How does putting more personality behind marketing make it better? How do you keep it from turning off these software leads?
Generating plenty of sales leads sounds like a wish come true. Qualifying plenty of them at once sounds like a real dream. However, you should know that it never ends after that. Sales leads are only the beginning. This is not just talking about the implementation projects that usually follow successfully closed software leads. The mark you leave behind in your prospect’s system can still call you in another time of need.
The concept of lead generation seems to run counter to the idea of keeping your business isolated. Then again, hiding in a shell seems counter-intuitive to business in general. The idea behind lead generation is to get you connected with the world. Why would you keep your company a secret? Is it for protection or are you just a little shy? Well, maybe nobody can blame you. Maybe your business cannot afford the loud marketing tactics and excess promotion that lead generation is known for.
You still need to get out every now and then though.
Costs are an unavoidable subject in appointment setting. It may not matter how advanced or how much beneficial data your BI software can deliver. If the price tag is a little too high, it might scare off a prospect. On the other hand, perhaps the greatest obstacle are those who are not scared off but are very critical of the pricing.