Just because something could use a lead generation campaign does not mean you should go on ahead. Some things, despite their marketing value, are not worth promoting. The reasons for it range from the ethical to the plainly obvious. Before every campaign, make sure there is nothing glaring about your offers or products that will incite a massive backlash.
The process of lead generation is like a mission that helps start other missions. In your case for example, its objective is to find companies who are suffering from technical software problems. Once you do though, the next step for software lead generation is to call in those who will take part in handling it.
IT sales professionals are used to a myriad of urgent reasons for why a prospect accepts or rejects their proposal. But out of all them, this takes the cake: the end of the world. Believe it or not, but I’ve had encounters with people like that myself outside of work. Because of that, I know how easily the doomsday mentality can seep into business and affect IT sales by influencing decisions.
An important element in IT sales and marketing is targeting. With targeting, you can basically be where your customers are at. And today, with many businesses across both B2C and B2C sectors going online, everyone is scrambling to locate their market on the digital frontier.
Obviously, IT sales professionals should be at the head of this game. They are in the business of tech which is the heart of the whole internet revolution. When it comes to things like social media and internet marketing, you should be in the cyberspace as your customers right?
Getting IT sales to close can be frustrating and that is why many sales professionals prefer a more decently qualified set of leads. However, while qualifying can improve the success rate of those IT sales, it is never good to either overlook or underestimate the process that refines them.