It is a common misconception to assume lead generation is just about getting lucky. On the contrary, luck is that last thing you would want to count on to attract potential customers. You should know better than to overlook the many factors that affect the lead generation process.
To succeed in lead generation, everybody needs standard marketing elements like brand image. However, no matter how badly you want to succeed in your lead generation campaign, your image must be one of integrity. Without it, you not only compromise your success but the image of the entire business world.