While developing new products to attract new software leads can be a good idea, it should not distract you if you also have plenty of software leads that were acquired due to interest in previous products. Unfortunately, it seems that even Apple is demonstrating this bad habit using something new to divert attention.
Software appointments are not just supposed to be a short-term success. They have long term implications as well. And when it comes to long-term business relationships, even something like punctuality is a big deal. Many in the field of SCM can certainly attest to the importance of a date beyond just those scheduled in software appointments. They also have deadlines to worry about!
The term “technical difficulties” can be quite convenient but not to the point that you start making excuses for bad appointment setting. When something gets in the way of your communication or a bug in your email filter blocked out a prospect’s response message, know that there are some things about such accidents that keep you from using them constantly for a poor appointment setting strategy!
Qualifying software leads is not always the end of all your problems. In fact, it could even be the start of them when doing business with you means some people in a certain establishment will be replaced by mere tech. People had these fears long before computers (all the way back to the industrial revolution in fact) but they have lived on even today and even in industries like medical software.
One of the obstacles to obtaining software leads for today’s technology is the fear of creating something invasive. Privacy advocates should not be underestimated when it comes to blowing whistles at the slightest hint of something intrusive or restrictive. On the other hand, sometimes you can only qualify software leads by implementing semi-invasive measures to encourage good user habits with your software.