Using outsourced lead generation services could save you the trouble of learning too much about the process when there are more important things that your software company has to attend to. Regardless, you might still have a hard time when you keep hearing about how a service provider prioritizes its goal over yours. After all, they do marketing better than you do so why should you expect otherwise?
People who use social media for software lead generation assume that social media has introduced the concept of using participating prospects to generate new customers. This is especially the case of tech companies like those in CRM software that have grown to employ any online form of marketing to acquire information on potential clients and use the information to define future sales leads.
There is nothing wrong with ‘salvaging’ data from old software leads. You know what they say: Reduce, Reuse, and Recycle. However, there does come a point where some things could be just be beyond reuse. It is like the equivalent of a machine that is too damaged or mangled. It is the same with your software leads. As you recycle them, make sure you only go for those that are still intact!