Believe it or not but children education shows like Sesame Street can be used as subtle marketing tools (and have). When I was a kid, I still remember those little segments of the show where they show how something is made (e.g. crayons, milk etc). There are also those conversations muppets have with certain professionals.
How is that marketing? Well, in the basest sense of the word, you are drawing attention to something that is meant to be sold. Now in the context of B2B marketing and enterprise software, it shows that there’s a lot of room for prospect education and traditional forms of marketing can blend in.