When you’re talking the tech industry, you usually think of trending science, gadgets, innovations but rarely do you consider the fact that it’s male dominated. And because of that, it’s still no surprise that technology is just like any other guy thing that it needs girls to advertise it.
Booth babes have been a long-standing marketing trick in the tech advertiser’s handbook. But naturally, it didn’t take long for it to be criticized as obstructive and demeaning (just like anything that uses feminine appeal to attract a male-oriented product). Of course, a good deal of the criticism is legit (such as their distraction from the technology as well as their questionable ROI).