When I first heard about Sharknado, the name itself told me it was dumb. So imagine my surprise when I read about how it’s becoming a cult hit.
That surprise didn’t last though the moment my eyes ran across the only reason something this dumb could’ve been this big: “So bad, it’s good.” This isn’t new but it still works and apparently, this Sharknado trend is using it as a winning marketing formula. The first Sharknado created such a storm on Twitter last year that lead actor Ian Ziering has warned Twitter of as second wave once the movie’s sequel is released.
Now can this formula work in the context of B2B enterprise? You’d think not. Software leads are generated when you present your technology perfectly aligning with the needs of a prospect. You don’t present it in a way that’s typical, so cliché, so B-movieish, that you wouldn’t dream of pitching it like they did Sharknado.
Thinking like that though could explain why you’re not seeing the charm. Making something ‘so bad, it’s good’ is actually the very essence of self-parody. And yes, there’s a lot of situations where you can use it in your own B2B marketing campaign: