Monthly Archives: October 2014

Can Software Leads Carry News of War?

As the final installment of The Hobbit trilogy is set to hit theatres this December, let us be aware that war isn’t just coming to Middle-Earth.

Clashes over cyberspace are becoming increasingly frequent and the faith of users worldwide is continually shaken in the midst of the conflict. Even as marketers and other business professionals champion digital initiatives, this new frontier is steadily becoming a combat space.

And when the guns start blazing, your software leads could wind up caught in the crossfire before they even enter the start of your sales pipeline.

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How Your Lead Generation Campaign Can Persist with Personal Branding

Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it.

So here’s a much closer look into the finer points of a personal brand and how it specifically works with a persistent attitude in your lead generation strategy.

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Software Lead Generation Tips – Raw Skills, Innuendo, and Plain English

Making prospect education a part of your lead generation campaign isn’t just very common. It’s the groundwork for the entire conversation you’ll be having. You need that conversation to really finish the process with a qualified prospect.

But what happens when a supposed prospect just doesn’t get the terms? The secret lies in raw skills and innuendo.

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Simplifying Lead Generation Is Like Retelling An Inside Joke

I think it’s obvious that I’m quite the geek and one of the perks of being one is that you understand how a single concept can be told in two different ways to two different audiences (if not more). It’s a really handy skill that can improve a lot of areas in your lead generation campaign. From content to engagement, it can speed up the way a prospect processes information without the overload.

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Software Appointment Setting Tips – Give the Prize of Validation

When it comes to belief systems, it’s likely your first assumption is to think that’s in the field of self-help gurus, motivational speakers, and of course, all the world’s religions.

But in marketing, even B2B marketing, you deal with belief systems everyday. Your software appointment setting campaigns can claim to just have all the facts. That doesn’t mean these facts are being broadcasted because you know it resonates with the belief of your target market.

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