All software is often used frivolously. This might make more than a few business professionals and engineers uncomfortable but this little fact isn’t always a bad thing.
After all, calling something frivolous or trivial is really a matter of perspective. Some think video games, selfies, and social media don’t serve much of a purpose. And yet, they’re all produced by billion dollar industries with fans screaming, “SHUT UP AND TAKE OUR MONEY!”
Same goes for movies and special effects. There’s a lot of coding that goes into the tools of animation and graphics design. And yet for all that data-crunching, the end result is Olaf the Snowman or a dress-up Pikachu.
So when you think about it, maybe your software leads don’t always have to be from the world of executive level decision making, global supply chains, or complex B2B sales. Maybe you’d get more out of users who want to use your software for something a little bit lighter.