Monthly Archives: April 2015

When Lead Generators Say You’re Super, You BETTER Be!

Yes, there’s some wiggle room from exaggeration in marketing (even B2B marketing). But no matter how well you toe that line, the only purpose of your lead generators is to simply say what you really are. Anything that takes you further and further from that truth is only going to result in long-term disappointed customers.

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Generating Software Leads Despite the High Price of Your High-End Tech

It’s said that technology never ceases to amaze. However, nobody ever really talks about how the latest piece of tech still winds up topping the charts in terms of expense.

Sure, you could say that compared to previous generations, today’s technology is cheaper compared to the labor costs of old business processes and their respective systems. Even so, it’s still not the age where a minimum wage worker can afford the latest iPhone. All the latest and greatest tech infrastructures are still likely to be expensive. It’s not going to be easy marketing these products if a large percentage of your target audience is still not yet ready budget-wise.

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What’s Next On Your Lead Generation Campaign? Dragons?

For some, Game of Thrones serves as a fantasy author’s take on the world of politics, business, and all the ugly things that underlie them. But for others, it also serves another lesson beyond those: The power of technology.

Now as a software company, some of those working in one might not immediately think that their tool is anything like the dragons of Daenerys Targaryen. But in reality, that’s exactly what your technology could be: A dragon burning its way across the real world’s game of thrones. Your lead generation strategy serves but only one crucial role: The herald.

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Collecting Software Leads – How to Capitalize the Urge Behind Egg Hunts

What do Easter egg hunts have in common with software leads? It’s the urge to collect something. Plenty of business models capitalize on this urge whether it’s collectible toys, high fashion wardrobes, or the latest automobiles.

But for a B2B salesperson, your software leads can create a similar urge. Unfortunately though, it can be hard to cultivate when you don’t know how to keep these leads in good supply.

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