Successful B2B marketing is a static, so it is very critical for marketers to keep up with the new trends and opportunities.
Business investors and buyers have become pickier with social networking and other modern tools, using them for product research and exchange information in peer-focused meeting paradigm. Today’s marketing people need to factor this into their lead generation tactics so that they can attract and convert these prospects into qualified leads. There are five major areas to pay attention in managing lead generation. Continue reading