Monthly Archives: May 2016

Five Reports You Wish You Knew in B2B Marketing Services

B2B Lead generation is a different animal from general advertising or marketing communications. The biggest difference is that lead generation relies on direct marketing, also known as direct-response marketing communications. Direct marketing comprises a set of marketing tools, approaches, and activities that are targeted, measurable, and driven by return-on-investment (ROI) considerations. But the key difference is that direct marketing’s goal is to motivate an action. The action can be anything from a click, to a phone call, to a store visit—whatever the goal of the B2B marketer is. Continue reading

Software Providers Must Learn These Microsoft Qualities

Most organizations struggle to show how their investment in software supports business goals. Countless complex vendor agreements, an inability to manage software through the entire lifecycle, limited skills and resources to deploy and manage software all contribute to the challenge of measuring ROI and demonstrating business value. Continue reading

Some Important Requirements in Telemarketing Software Leads

Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading

Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

Five Basic Characteristics of Cloud Computing Services

Cloud Computing is often described as a stack, as a response to the broad range of services built on top of one another under the moniker “Cloud.” The generally accepted definition of Cloud Computing comes from the National Institute of Standards and Technology (NIST).1 The NIST definition runs to several hundred words but essentially says that: Continue reading

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