Category Archives: Business Intelligence Software Lead Generation Telemarketing

Software Marketing 101: Apple Software for Organ Donation?

A news from ABC News said that Apple wants to encourage millions of iPhone owners to register as organ donors through a software service update that will add an easy sign-up button to the health information app that comes installed on every smartphone the company makes. Continue reading

How to Appear Confident During Business Proposals

Business meetings and appointment requires confidence from the sales representative and whoever proposes something to the client. But there are times that one’s service in software really sucks at some point. Nevertheless, this will eventually lead to the downfall of most software related services. It is now what you sell, it is how you sell it even though you know some of the software need some fixing. Continue reading

Qualifying Leads through Multi-channel Marketing

In an ideal world, every lead we generate would have the potential for becoming a customer.

Sadly, that’s not the case. In the real world, some of your leads have good potential meaning they are have the ability and interest to buy in the near term. But many more do not meet these criteria. They either have a long term interest or no interest at all. Some may even be competitors. Continue reading

Overcoming Rejections in Software Lead Sales

As a sales rep of a software lead, you probably experience rejection on a daily basis. Hearing “I’m not interested with your software product” when you call prospects, having a promising opportunity inexplicably dry up, losing a major deal to a competitor — I could keep going, but it’s already getting pretty gloomy in here. So to identify and mend the rejection, we have cited some researches to make your sales day on progress. Continue reading

Five Reports You Wish You Knew in B2B Marketing Services

B2B Lead generation is a different animal from general advertising or marketing communications. The biggest difference is that lead generation relies on direct marketing, also known as direct-response marketing communications. Direct marketing comprises a set of marketing tools, approaches, and activities that are targeted, measurable, and driven by return-on-investment (ROI) considerations. But the key difference is that direct marketing’s goal is to motivate an action. The action can be anything from a click, to a phone call, to a store visit—whatever the goal of the B2B marketer is. Continue reading

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