Category Archives: Cloud Computing Lead Generation

Generating Software Leads Despite the High Price of Your High-End Tech

It’s said that technology never ceases to amaze. However, nobody ever really talks about how the latest piece of tech still winds up topping the charts in terms of expense.

Sure, you could say that compared to previous generations, today’s technology is cheaper compared to the labor costs of old business processes and their respective systems. Even so, it’s still not the age where a minimum wage worker can afford the latest iPhone. All the latest and greatest tech infrastructures are still likely to be expensive. It’s not going to be easy marketing these products if a large percentage of your target audience is still not yet ready budget-wise.

Continue reading

Appointment Setting Tips – United You Sell, Divided You Fail

If you think the title is talking about your sales and your marketers, you’d be wrong. Besides, there are plenty of experts already taking shots at bridging this age-old divide.

However, what about the divide in your prospect organizations? Aren’t these also a challenge to overcome in your appointment setting strategy?

Continue reading

Software Appointment Setting Tips – Explaining Unpopular Changes

Whether they’re pitching enterprise technology, social media, or popular video games, there are times when software companies make product changes that grow unpopular with users.

That’s not to say you wouldn’t have your reasons should that happen to your company. Sometimes the customers could just be asking too much or maybe it would’ve only been possible at a higher price tag. With that said though, that doesn’t mean you shouldn’t give it your best when explaining an unpopular decision.

Continue reading

Are Offshore Lead Generation Firms Closed on Thanksgiving?

In case you haven’t heard, a lot of businesses are making a point when they want to give every employee a chance to spend some quality time during Thanksgiving. In fact, about three states have already declared it illegal to open stores during the holiday.

Now from a local business perspective, this seems like a good idea. Everybody needs some time off and Thanksgiving might very well be the day for it.

Don’t forget though, we are in an increasingly globalized world. Your outsourced lead generation strategy can actually be affected by these changes even if your provider is living all the way on the other side.

In fact, the impact of Thanksgiving could very well be because of it!

Continue reading

When Your Lead Generation Campaign Bends Original Purposes

Conventional wisdom dictates that it’s never a good sign to see any initiative bending its original purpose. Some call it compromising. Others call it selling out. In any case, something has been violated and it’s supposedly your professional duty to keep these things from happening.

But you know, this is conventional wisdom talking. Can your lead generation campaign bend original purposes without necessarily doing something wrong?

Continue reading

Related Posts Plugin for WordPress, Blogger...