Category Archives: IT Sales

When to Generate Software Leads from Big Tech Disruption

It’s almost ironic that the tech industry is never short of big forecasts what would supposedly revolutionize the rest of the world. I mean, can you imagine so many gamechangers really shaping things up in just a few years?

But as hyped as they are, they’re not without merit when their predictions grow more and more on the mark. The internet certainly did transform the world in time. Social media in turn had transformed the internet.

That’s why you should consider the possibility of getting more out of your software leads in light of big forecasts.

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How to Lose Software Leads by Pushing Critics Towards Your Competitors

Okay say you’re a small company. You’ve been like that for a long time. You don’t get a lot of software leads but at least you get enough to keep your business sustainable.

Overshadowing you is a larger player whose got bigger plans, bigger market shares, and making bigger moves to the point that you feel like a hotdog stand right across a McDonald’s.

A situation like that just seems so one-sided, you can’t possibly win right? What do you do?

Well, here’s what you don’t do: Push naysayers towards your competition.

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Collecting Software Leads – How to Capitalize the Urge Behind Egg Hunts

What do Easter egg hunts have in common with software leads? It’s the urge to collect something. Plenty of business models capitalize on this urge whether it’s collectible toys, high fashion wardrobes, or the latest automobiles.

But for a B2B salesperson, your software leads can create a similar urge. Unfortunately though, it can be hard to cultivate when you don’t know how to keep these leads in good supply.

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Your Smaller Software Leads Can Still Spark Great Change

Were you a dreamer when you tried to generate software leads for the first time? If you were, don’t be ashamed. Don’t feel bad either if you felt way in over your head.

On the other hand, don’t let the failure to nab some big name brands keep you from a goal. Just because you’ve only been managing to sell the small stuff doesn’t mean that you haven’t made a big change in your prospect organizations.

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What Can Lead Generators Do With a Script?

Whether it’s customer service or traditional, B2B telemarketing, nobody likes to go by the script these days. But put in another way, has the script totally lost any redeeming quality? If reading off the words of a script comes off as monotonous and robotic, what good is a script for? Should B2B lead generators start weaning off of it as early as the first day of a campaign?

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