It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012. Continue reading
For any organization, especially for startups and small businesses, HR software is a crucial aspect. Such records of employees help you keep track of their diligence. It also indicates the interest your employee has in his/her work. The more the leaves, the less the interest. HR software helps you keep the most accurate track of the amount of paid leave, sick leave, and holidays your employee is entitled to. Continue reading
It’s almost ironic that the tech industry is never short of big forecasts what would supposedly revolutionize the rest of the world. I mean, can you imagine so many gamechangers really shaping things up in just a few years?
But as hyped as they are, they’re not without merit when their predictions grow more and more on the mark. The internet certainly did transform the world in time. Social media in turn had transformed the internet.
That’s why you should consider the possibility of getting more out of your software leads in light of big forecasts.
Okay say you’re a small company. You’ve been like that for a long time. You don’t get a lot of software leads but at least you get enough to keep your business sustainable.
Overshadowing you is a larger player whose got bigger plans, bigger market shares, and making bigger moves to the point that you feel like a hotdog stand right across a McDonald’s.
A situation like that just seems so one-sided, you can’t possibly win right? What do you do?
Well, here’s what you don’t do: Push naysayers towards your competition.
Yes, there’s some wiggle room from exaggeration in marketing (even B2B marketing). But no matter how well you toe that line, the only purpose of your lead generators is to simply say what you really are. Anything that takes you further and further from that truth is only going to result in long-term disappointed customers.