Category Archives: SAGE Lead Generation

Your Smaller Software Leads Can Still Spark Great Change

Were you a dreamer when you tried to generate software leads for the first time? If you were, don’t be ashamed. Don’t feel bad either if you felt way in over your head.

On the other hand, don’t let the failure to nab some big name brands keep you from a goal. Just because you’ve only been managing to sell the small stuff doesn’t mean that you haven’t made a big change in your prospect organizations.

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Appointment Setters Don’t Always Win With “The Truth.”

Forget about Jack Nicholson and A Few Good Men. It’s not that people can’t handle the truth. It’s that people simply don’t want it.

Of course, defining what ‘truth’ is can be a step into the land of the insanely philosophical. Here’s a proverbial lifeline that appointment setters can hold on to. Sometimes just having the evidence to prove yourself isn’t enough and you can actually have the opposite effect when you weaponize information for the purpose of disproving your ‘skeptics’ wrong.

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Software Leads Should Tell Which Upgrades Are Used First

Your software leads are generated based on a desire to upgrade, to improve. Prospects would not be so interested in acquiring something like, say, new accounting technology if they did not see it as a bit more superior to what they currently have (at least in some respects). Upgrades however still come in a variety so your prospects should also inform you on which upgrade they want to make use of first.

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Outsourced Software Lead Generation Trains Itself While It Works

Some of the common fears about outsourcing software lead generation include exploiting bad labor practices or people who really are not trained well enough to do the job for you. What these worries do not tell you is that expert lead generation companies have no trouble treating its recruits well but at the same time putting them to work in roles that already make real contribution to their process.

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Telemarketing – One Obvious Way To Ease Customer Support

BI Softare Leads, B2B Leads, Software AppointmentsCustomers on the consumer level either shudder or snicker at the idea of telemarketing in customer support. At best, it’s often the subject of comedy when people imagine bleary-eyed call center agents answering the dumbest questions. At worst, people fear the hours that they spend hearing that mind-grinding tone before an actual human being cares to respond to their simple inquiry. (This doesn’t even include the prospect of hearing a strange accent on the other end.)

 

Up on the B2B level however, these same people have no idea about the lengths that many firms are called to in order to make customer support easier for their clients. Telemarketing is in fact one of the means to that end. The rate of response done on channels like email, ticket systems, and even direct mail is a little too slow and troublesome for most decision makers. Ease of use is critical, especially when you’re offering solutions and products that are supposed to streamline complex business processes.

 

Business intelligence software is one good example. Your targets are busy CEOs along with other busy business professionals who seek to take all information regarding their business and compact it into an easily understandable format. The goal of many BI software developers is often calculating that data and presenting it in a visually comprehensible presentation. This in turn, gives those at the helm a clearer understanding of where their businesses are going and what direction they should take.

Throughout this process, there is always emphasis on easy use. The reasons though can go beyond that of the product itself (you can even consider it a reflection of the process). They don’t want just a product that makes data easier to understand. They also want a product that’s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have:

 

  • Less Time-Consuming – The time spent on an activity is relative to its difficulty. And most often, spending more of that time increases the difficulty. Many chief officers have other things to attend to and manage. Customer support that takes too long to respond is no better than a BI software product that takes too long to deliver.
  • Comprehensible – The software’s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller’s problem.
  • Secure – Business information is sensitive and therefore, it needs to be secure. Otherwise, your customer is going to be worrying a lot. Systems that take in reports and construct presentations from such information must have the means to prevent breaches. Customer support also plays an unlikely role in that security by adhering to strict policies regarding the caller’s privacy and identity.

 

Whether you like it or not, your B2B customers will extend the conveniences of your BI software product to that of its customer support. Telemarketing isn’t only suitable for generating sales leads. It’s also the most obvious way to improve the response rate of your customer support department. It gives your important B2B customers another channel of communication that is fast and flexible enough for their standards.

They don’t want just a product that makes data easier to understand. They also want a product that’s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have.

– The software’s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller’s problem.

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