Category Archives: SCM Software Lead Generation

When to Generate Software Leads from Big Tech Disruption

It’s almost ironic that the tech industry is never short of big forecasts what would supposedly revolutionize the rest of the world. I mean, can you imagine so many gamechangers really shaping things up in just a few years?

But as hyped as they are, they’re not without merit when their predictions grow more and more on the mark. The internet certainly did transform the world in time. Social media in turn had transformed the internet.

That’s why you should consider the possibility of getting more out of your software leads in light of big forecasts.

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What Your Sales Leads Won’t Tell Your Systems

It shouldn’t be ironic for a software company to go beyond what a system tells them about human beings. I’d actually think it’d give technophobes the proverbial sock in the presumptive jaw. Imagine: a CRM company actually telling its users to use tried-and-true salesmanship practices instead of counting on a machine to do the job for them.

What really seals the deal for this approach, however, is that you actually practice what you preach. You look for more information on your sales leads beyond what your systems can learn about them.

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Your Smaller Software Leads Can Still Spark Great Change

Were you a dreamer when you tried to generate software leads for the first time? If you were, don’t be ashamed. Don’t feel bad either if you felt way in over your head.

On the other hand, don’t let the failure to nab some big name brands keep you from a goal. Just because you’ve only been managing to sell the small stuff doesn’t mean that you haven’t made a big change in your prospect organizations.

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Software Appointment Setting Is A New Way to Play Detective

The idea of merging good, old human instinct with new data technology is no longer a new idea. It’s shows that the world of B2B marketing and sales is ready to take the next step towards better practices and processes.

But more specifically, it opens new doors for your software appointment setting strategies. For example, those who use and sell their own CRM technology now have an increased opportunity to understand the right way to combine tools and techniques. EMR vendors can draw from their own experience of using data and compare it to how customers have used the data of patients.

At this point, you might wonder. Why did this take so long? Hasn’t it been very obvious from the dawn of time that man was supposed to work with his tools (not separate them from him)?

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Marketing a Portal to Darkness

Much of the internet community is buzzing about Silk Road, the illegal drugs website that was just shut down by the FBI. For the most part, plenty of the discussions were typically heated debates regarding America’s War on Drugs, legalization, criminal activity on the net etc.

Following that though were discussions about what enabled Silk Road to exist in the first place. This would be the first time I’ve ever heard of the Deep Web and what it means to market access to it.

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