It’s amazing how much can be lost due to a single mistake. Coincidentally, you can see this happening if you’re trying to generate leads for Business Intelligence software. All it takes is a single, persistent flaw in your lead management and you start running out of promising prospects one by one.
Here’s a more detailed example. Suppose you’ve already established ground and have decided to take your software international. For your first target country, you set your sights on Singapore.
Now you could be confident in your sales-making ability. You can buy yourself a very nice list of leads to follow. You may even have a general idea of what CRM is like in the Lion City. However, if you’re too focused on these, you might forget a tiny detail that could send your entire campaign crashing down.
The aforementioned detail is: Timing.
Do remember that if you ever plan on pursuing a list of Singapore leads, you should be take great care in making sure that list is refined as well as keep track of what time you are calling. Your prospects are on a different part of the world and are likely operating under a different time zone. (This is isn’t even considering the issues brought about by language barriers.)
And these aren’t just mere prospects mind you. Most likely you’ll be contacting very high-ranking executives for your software and it takes a lot to impress them.
However, this is why it’s still best to outsource your lead generation to companies that are more well-informed of such details. Just contact them, and they’ll give you all you need to know to call your leads at the right time.