It’s quite surprising that even in this day and age, telemarketing still sees plenty of use because of the demands of B2B industries like those supplying medical softwares. Unlike the consumer-targeting tactics of advertising, getting B2B leads requires precise information and the gradual nurturing of a business connection.
Still, that doesn’t mean the rise of telemarketing regularization doesn’t pose as an obstacle. And in countries like Australia, telemarketing for medical software comes with a lot of risks. Hospitals can send really heavy charges your way if you end up dialing their emergency numbers and tried to market software through there. Then again, there’s also a good reason to restrict unwarranted calls when emergencies (as well as people’s privacy) take higher priority.
This is why even firms telemarketing in Australia have found ways to use the internet to their advantage. Medical software is still a much valued technology and there plenty of places on the net to discuss it as well as find prospective buyers. Make no mistake, it’s still important to conduct the qualification process via phone. Things like budget, size of establishment, as well budget need to be discussed through a flexible channel and some times email just doesn’t cut it.
That doesn’t mean they can’t look up the right number on the web or use email to set up time for interested prospects to expect a call. Setting things up on the internet beforehand easily makes calls allowed as they eliminate the premise of telemarketers giving unexpected calls.
As the world continues to move forward into the information age, even old methods need not be rendered obsolete by integrating new internet sources for information. Try integrating it yourself some time (or outsource those who do) for your telemarketing troubles.