Now some who read the title might get the impression that this is about how inbound-style methods can employed for the purpose of business lead generation. More or less, that is correct. Although, how exactly is this done? Well one common way is to use your CRM to help you deal with any concerns your clients might have. A little bit of customer service can go a long way, especially if it means retaining the good impression you made when you first marketed to your client.
Another would be to keep your clients posted for updates and telling them of upcoming improvements or even more powerful versions of the product you sold to them.
There’s a chance you might think that something like this seems more appropriate for B2C products like computer games or electronic devices where fans are constantly kept excited by the gradual release of material involving a much anticipated future release.
That’s not always the case. Look at ERP software for instance. Things like Business Intelligence applications (for managing all key areas of a corporation) and SCM software (for locating important materials and means of production) are all innovative and highly convenient products of the market. With that in mind, the executives and the decision makers who benefit from such software can be just as anticipating as gamers and techies with regards to them.
However, these people are harder to contact and hard to inform with just simple newsletters or website announcements. That’s why it’s best to always give them a call above all else. Telemarketing firms are quite good at this. They don’t just excel in outbound calling for sales leads. Contact one now and see what their calling professionals can do for your inbound campaign!