Some people advocate getting your own leads instead of outsourcing. It shows that you’re serious and how much effort into what you’re doing. However, the truth is your success on self-generated leads depends on a number of factors. Which way does your product lean more, B2B or B2C? Are you more comfortable with an inbound or an outbound strategy? Do you find yourself using emails or are actually better off cold calling?
Now suppose you run a medical software business and you ask yourself these questions. Now when people expect you to get serious, they’d actually have certain image of your company in mind. They might think you dedicate yourself more to the more technical and medical aspect. They expect a certainly high level of knowledge regarding health care.
In fact, you yourself could hold your company to these standards. However, when you’re so focused in developing your products an attempt to get serious, you might neglect things like generating software leads because it’s a task that you actually know little about.
The truth is any attempt to use lead generation with only knowledge of the technical stuff will get you nothing but an information overload. This leaves plenty of B2B companies caught in the classical dilemma of generating leads versus doing what you’re actually supposed to do when someone finally takes interest.
Fortunately, this is why people outsource instead. And when you have constant flow of medical leads and appointments filling up your schedule, you can just simply focus on those and immediately show people the seriousness that they’re looking for. So don’t waste any more time! Let the lead generation firms pick up the slack and start getting serious on what you really want to do!