Outsourcing does not mean you’re lazy. Whether you’re being accused of being lazy with your sales, getting leads, developments, outsourcing another company to do them does not automatically mean you’re just looking for an easy way to do things.
Now of course, it’s usually the noble thing to do in the business world when you handle things yourself. However, sometimes reality actually paints a less demanding picture. You can’t always do things on your own but you can always do what you want to do in your business. After all, you can’t do well in something if you don’t like doing it.
It’s the same here. For instance, suppose you’ve dedicated your company to developing software for supply chain management. You love what your business does, your people love it too, and you want to spend all your time thinking up of new ways to create software that helps other businesses manage things more easily.
However, when it comes to getting the necessary software leads to stabilize your sales rate, your excitement drops dead. Perhaps you’d all be too happy to sit down and discuss your software with your prospects but when it comes the methods of initial contact, you start feeling cold. And who can blame you? Popular lead generation methods like email blasting and telemarketing are actually quite effective but that doesn’t change the fact that it’s not something you’d want to stress yourself out doing.
Well guess what? You don’t have to. That’s why even large companies outsource such things to those who actually love generating SCM leads as much as you love programming for SCM. Start outsourcing today, free yourself from worry, and do what you really want to do.