ERP software suppliers should know all about how life in the office usually runs. And by ‘life’, this is literally in reference to the hustle and bustle of every day office work. From the time when the workers check-in to when they click the ‘Save’ icons on their work and call it a day. The leaders and decision makers shouldn’t be forgotten either. Whether it’s the manager getting calls from the higher ups and organizing the other workers or the CEO who attends meeting after meeting to ensure everything is running smoothly, they have just as much a role to play in using your computer tools.
In fact, it’s these very same people who you’d want to be speaking with if you’re trying to qualify their companies in your lead generation campaign.
Take note that there are many kinds of lead generation services out there. Lead generation itself, in layman’s terms, is simply a process where you try to get other people to be interested in your product. Following this definition, it’s easy to say that advertising is a lead generation method. However, should you try that when attempting to catch the eye of important business decision makers?
Going back to knowing how life goes about in the office, you will find that it might actually be the most inappropriate method. These people are often burdened with busy schedules with important clients. Why they might even have pressing B2B engagements of their own. They rarely have time at the office to read the newspaper ads, watch television, or even open an e-mail invitation.
Instead, why not try a hand in asking telemarketers for your business lead generation? The telephone seems the most appropriate means of directly communicating with the people you strongly believe might benefit from your software. It also saves you the trouble of setting up appointments yourself should the call be successful so act now and put yourself on their schedule.