Targeting foreign decision makers for ERP leads can take your B2B software international. Hence, it’s a really bold move on your part. There are plenty of challenges to face like language and culture. However, perhaps the most noticeably inconvenient obstacle is the one posed by time zone.
Normally, this age of internet technology should have enabled faster communications between businesses. However, it has yet to eliminate the problem of two parties just being on opposing sides of the planet (and it’s doubtful that it ever will). This doesn’t mean that you shouldn’t try email when contacting your prospects. It just simply means you need to learn how to time it right and use the appropriate methods.
Now one issue you have to face is that when you send your email, there’s a good chance that you’ll be fast asleep before your target decision maker even enters their office building (such as if you’re targeting companies based in Singapore). That leaves plenty of time for all sorts of problems to occur. Your message could hit the spam filter. It could end drowned under other marketing emails. This is why timing is key.
Mastering the proper timing though takes time, time you may not necessarily afford. However, if you outsource, you can learn all about what it takes to not only time emails but also telemarketing calls for a faster qualification phase. Naturally, you’ll have to outsource companies who specialize in targeting the same countries you are (such as one of those lead generation firms currently telemarketing in Singapore). These are usually very transparent with their process (which is why it’s a very cost-efficient way to learn about proper timing).