Some Important Requirements in Telemarketing Software Leads

Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading

Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

Five Basic Characteristics of Cloud Computing Services

Cloud Computing is often described as a stack, as a response to the broad range of services built on top of one another under the moniker “Cloud.” The generally accepted definition of Cloud Computing comes from the National Institute of Standards and Technology (NIST).1 The NIST definition runs to several hundred words but essentially says that: Continue reading

Operational Technology in Manufacturing Management

The Benefits of Operational Technology in Manufacturing Management

Businesses are seeing great value in installing converged Information Technology and Operation Technology (IT/OT) to gather and organize data and then applying out-of-the-box manufacturing analytics to have an insight to production losses, the efficacy of the labor force, and the efficiency of material as it moves through their plants — not just locally but globally. These new business insights will support significant increases in overall production volume for the entire business. Continue reading

How Social Marketing Works For SAP Software Industry

There are few marketers in today’s sap software ecosystem who would argue that social media is not an important new frontier for understanding, engaging and influencing sap software buyers and owners. The rapid adoption and mass use of social as a dynamic medium for entertainment, interaction, content exchange, exploration and recommendation make it a potentially powerful platform with major implications across the entire sap software leads marketing and sales cycle. Continue reading

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