Quick Marketing Lessons picked up from World of Warcraft

Trading is not a rare thing in online worlds such as World of Warcraft. Players who wish to level up their characters have long huddled with merchants and NPCs to get whatever they needed. Items range from those needed to survive a major boss to those that’ll score more kills in PvP.

But like any market, there are some rules to be followed in order to avoid any misunderstandings and even theft from other traders. And while these rules are meant only to ensure more enjoyment in the game (and more money from its paying players), such goals are not too far off from the goals of real-world marketing.

Such rules ensure that a business shows itself a legitimate one and of course to protect marketers from theft.

Think of your customers as fellow players in the world of Azeroth. Your business is one among the many they need in order put their gear together. You could be helping them craft up accounting tools, EMR systems, or BI reports.

But like the crafting system in-game, you need something from them besides. You need materials (or in the case of enterprise tools, information). This is where the rules on trading in the marketplace come in.

Due to this separate trade action, there is a risk of unscrupulous players running off with their client’s materials. In a similar sense, you face stiff penalties from bodies like the FTC if you use information without at least delivering what was asked.

The risks of unfamiliar strangers running off with something valuable can make it harder to get a sale. That’s why you should use your lead generation and B2B marketing strategies to establish trust. Hence, legitimacy must be first recognized before establishing a deal with the marketer.

You may already be familiar with the many ways you can engage prospects in order to arrange a sale. You can send them an email or strike up a conversation over the phone. You can search social media networks and directly identify those who are openly declaring their needs. (On that note, you’d be surprised at how some discussion boards on LinkedIn can resemble crowds of players declaring their needs).

Getting a B2B sale may be more complicated than just opening a trade window. But regardless, never forget the importance of being a legitimate business to assure customers they’re not being thieved.

Trading is not a rare thing in online worlds such as World of Warcraft. Players who wish to level up their characters have long huddled with merchants and NPCs to get whatever they needed. Items range from those needed to survive a major boss to those that’ll score more kills in PvP.

But like any market, there are some rules to be followed in order to avoid any misunderstandings and even theft from other traders. And while these rules are meant only to ensure more enjoyment in the game (and more money from its paying players), such goals are not too far off from the goals of real-world marketing.

Such rules ensure that a business shows itself a legitimate one and of course to protect marketers from theft.

Think of your customers as fellow players in the world of Azeroth. Your business is one among the many they need in order put their gear together. You could be helping them craft up accounting tools, EMR systems, or BI reports.

But like the crafting system in-game, you need something from them besides. You need materials (or in the case of enterprise tools, information). This is where the rules on trading in the marketplace come in.

Due to this separate trade action, there is a risk of unscrupulous players running off with their client’s materials. In a similar sense, you face stiff penalties from bodies like the FTC if you use information without at least delivering what was asked.

The risks of unfamiliar strangers running off with something valuable can make it harder to get a sale. That’s why you should use your lead generation and B2B marketing strategies to establish trust. Hence, legitimacy must be first recognized before establishing a deal with the marketer.

You may already be familiar with the many ways you can engage prospects in order to arrange a sale. You can send them an email or strike up a conversation over the phone. You can search social media networks and directly identify those who are openly declaring their needs. (On that note, you’d be surprised at how some discussion boards on LinkedIn can resemble crowds of players declaring their needs).

Getting a B2B sale may be more complicated than just opening a trade window. But regardless, never forget the importance of being a legitimate business to assure customers they’re not being thieved.

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