Experience is one of the most important traits you must look for when outsourcing a telemarketing company. It will help you determine a lot of things. For instance, you’ll know how versed they are in making business calls. It gives you an estimate on the size of their contact database because the years are likely to guarantee a very large stockpile.
Finally, it will also tell you what kind of record they have with regards to controversial things like telemarketing laws.
Outsourcing telemarketing services has been a common practice amongst B2B businesses like those providing software for supply chain management. Despite the popular opposition and prevalent stereotypes, telemarketers are still in use when it comes to contacting people who are otherwise unreachable.
These people in question are the busy decision makers and executives who are the only ones with the authority, capacity, as well as the knowledge to see how streamlining something like SCM will greatly benefit their corporation. Unfortunately, at least according to anti-telemarketers, such efforts will now allegedly cease because of DNC registers and anti-telemarketing laws.
What they don’t know is that if you’re a supplier of SCM software, you wouldn’t even want the numbers on that list. What good is calling a private home number for you? You sell to business professionals in targeted positions, not random people in the suburbs.
That’s why you should only seek out the really experienced telemarketers because along with data and mastery of business calling methods, they’re also familiar with the laws and registers that spell out what they can and cannot do (especially those telemarketing in Australia, just one of the many country’s known for being strict with telemarketers).