Keeping software leads safe in your database has never been harder. At least, that is what the likes of Mat Honan seem to imply as more evidence shows the virtual password is more vulnerable than ever. With even the most high-end, business-oriented systems still reliant on their use, Honan’s view offers only a glimpse of software security’s cloudy future.
How Are We To Keep Software Leads Safe?
Honan’s view can be found on this article from Wired. In case some of you have forgotten, it was he who made headlines after suffering a personal hack attack that wiped out his entire digital life (including files on his iPhone, iPad etc). Below is an excerpt of how he finds the password to be a common vulnerability than a form of protection:
“The common weakness in these hacks is the password. It’s an artifact from a time when our computers were not hyper-connected. Today, nothing you do, no precaution you take, no long or random string of characters can stop a truly dedicated and devious individual from cracking your account. The age of the password has come to an end; we just haven’t realized it yet.”
As a CRM software vendor, this could spell double the trouble as both your own CRM leads and the customer data of your own clients are put in jeopardy by the password’s increasing obsolescence. Perhaps the hardest part of all is that no new alternative is causing this. Passwords are just getting easy to crack. How can you protect your software leads and at the same time, pass it on to help protect clients?
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- Focus on development – Granted, research is not cheap. Regardless, if you are going to start developing an alternative protocol or program that is meant to protect customer data, you better do it now. Outsource non-core processes like lead generation and accounting. Your software leads can still be generated but you might as well opt for a cost-efficient provider if you want to focus on the single (and expensive) task of R&D.
- Accept feedback – Using your outsourced marketer, you can open yourself to constant feedback from your market. You may not be the only one aware of how passwords are growing weak. Learn to value the input of expert software buyers and customer service. The information in your CRM software leads does not always have to comprise of only a name and a date.
- Increase awareness – Of course, you need to increase awareness yourself. You might come across less informed prospects among your software leads. The worst-case scenario is someone who sees this as a reason to opt-out of digitized business entirely. While this might give some a good cause to head back to good old pen-and-paper, Honan’s example also proves that the password is as old as Ancient Greece!
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- Practice what you preach – Finally, your marketing strategy (outsourced or not) should only call you to practice what you preach. Make sure the new security alternatives are actually being used to protect your own leads. That way your clients will not only have more confidence, they can start adopting the new methods for their own.
Advancing the field of software does not always just have to be about making something faster, more efficient, or have a larger memory. All of that is moot unless you can keep it safe. Put more emphasis in keeping your software lead generation secure because the fight just got tougher.