B2B lead generation requires maintenance. More specifically, it requires the maintenance of its database and other important information-gathering tools. Data miners, contact lists, as well as information on qualified leads all serve to maintain the quality of every single lead.
Now as an SCM software supplier, you may already have an idea how difficult it is to keep something like that in check. These days information is more accessible but it’s also more perishable. All the data you’ve managed to gather can suddenly change in as little as two years or even less than one.
Your product, like so many other products for company management, exists for the sole purpose that these changes don’t compromise anything. Unfortunately, it’s also likely that all your resources are spent on just that. Hence, you’ll see why outsourcing leads is a good way to cut the maintenance costs of having your own database to generate software leads.
Also, take note that just buying a list isn’t the same as having your own database. You can buy all the mailing or telemarketing lists in the whole world but if you don’t know what it takes to keep track of any changes in address or number, you don’t have a database. You just have a pile of lists that’s losing its overall value fast in the face of a turbulent age of information.
This doesn’t even need to mention how a database can save you from a lot of trouble. Companies who are telemarketing in Australia, for example, would only succeed if their information is up to date with the country’s notorious DNC register. Don’t risk the danger of calling someone’s home instead of their office just because you can’t afford information yourself. Just outsource for it if you want to cut those costs!