Tag Archives: accounting lead generation

Lead Generation Tips – Show Your Customers Are Not Misers

Given the coming holidays, there is little doubt you are planning on how to tailor your lead generation and marketing campaigns to the spirit of the season. But when you think about it, what if you are targeting a B2B market that suffers the stigma of running contrary to that spirit?

You want an example? What if you are an accounting software vendor and the type of people who use your software are none other than those labeled greedy and meticulous misers?

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