In Part 2, you were shown just some of the most creative ways marketers had directly engaged their target audience. Meanwhile Part 1 presented a few ways to be indirect but at the same time have that strong impact.
Now you’re going to see something that almost literally drops the bomb on everybody, from competitors to the general public.
In the previous installment, you’ve seen how ad indirectly communicate and engage an audience by means of either novel or aggressive impressions. Now you’ll be taking a look at more direct marketing examples and how their respective companies handled the crowd.
Crazy stunts have always been highlight of marketing be it B2B or B2C. They take in many forms, go across all mediums, but what they all do have in common is that they either have a novel or aggressive impact. Either way, they draw so much attention in so many ways but, as this little exhibit will show, you need to know what makes them all play out.