Tag Archives: appointment setting services

Appointment Setting Strategies and Implicit Bias

With the celebration of International Women’s Day, some people take it as an opportunity to talk about issues like implicit bias. Apparently, you can find it everywhere (even within, oh-so-professional confines of your software appointment setting strategy).

In all seriousness though, worrying too much about it is not the best attitude if you’re already having a hard time just getting any prospect to give your software company a chance.

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Appointment Setters Don’t Always Win With “The Truth.”

Forget about Jack Nicholson and A Few Good Men. It’s not that people can’t handle the truth. It’s that people simply don’t want it.

Of course, defining what ‘truth’ is can be a step into the land of the insanely philosophical. Here’s a proverbial lifeline that appointment setters can hold on to. Sometimes just having the evidence to prove yourself isn’t enough and you can actually have the opposite effect when you weaponize information for the purpose of disproving your ‘skeptics’ wrong.

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Appointment Setting Tips – United You Sell, Divided You Fail

If you think the title is talking about your sales and your marketers, you’d be wrong. Besides, there are plenty of experts already taking shots at bridging this age-old divide.

However, what about the divide in your prospect organizations? Aren’t these also a challenge to overcome in your appointment setting strategy?

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Software Appointment Setting Tips – Explaining Unpopular Changes

Whether they’re pitching enterprise technology, social media, or popular video games, there are times when software companies make product changes that grow unpopular with users.

That’s not to say you wouldn’t have your reasons should that happen to your company. Sometimes the customers could just be asking too much or maybe it would’ve only been possible at a higher price tag. With that said though, that doesn’t mean you shouldn’t give it your best when explaining an unpopular decision.

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Software Leads – Private Eyes Who Need Your Magnifying Glass

If your medical software was like a magnifying glass, your software leads are the iconic private eyes who use them. How are medical professionals like crime-fiction detectives? Easy, they are also mystery solvers. So when looking for another trait to identify software leads, maybe you should also be on the look out for any mysteries to solve.

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