If you think the title is talking about your sales and your marketers, you’d be wrong. Besides, there are plenty of experts already taking shots at bridging this age-old divide.
However, what about the divide in your prospect organizations? Aren’t these also a challenge to overcome in your appointment setting strategy?
During ancient times and eras of exploration, the regions of Africa were considered the Dark Continent most likely due to their unexplored wilderness and exotic climates, flora, and fauna.
But today, first-time B2B appointment setters could find themselves a new Dark Continent, this time in the online world where they’ve been generating most of your company’s software leads.