Tag Archives: b2b lead generation

Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

Five Basic Characteristics of Cloud Computing Services

Cloud Computing is often described as a stack, as a response to the broad range of services built on top of one another under the moniker “Cloud.” The generally accepted definition of Cloud Computing comes from the National Institute of Standards and Technology (NIST).1 The NIST definition runs to several hundred words but essentially says that: Continue reading

How Social Marketing Works For SAP Software Industry

There are few marketers in today’s sap software ecosystem who would argue that social media is not an important new frontier for understanding, engaging and influencing sap software buyers and owners. The rapid adoption and mass use of social as a dynamic medium for entertainment, interaction, content exchange, exploration and recommendation make it a potentially powerful platform with major implications across the entire sap software leads marketing and sales cycle. Continue reading

B2B Marketing: The HR Software Buyer’s Checklist

For any organization, especially for startups and small businesses, HR software is a crucial aspect. Such records of employees help you keep track of their diligence. It also indicates the interest your employee has in his/her work. The more the leaves, the less the interest. HR software helps you keep the most accurate track of the amount of paid leave, sick leave, and holidays your employee is entitled to. Continue reading

Top 8 Business Intelligence Software Leads for Businesses 2016

Today’s increasingly competitive marketplace requires that companies make targeted, data-driven business decisions to secure their standing in the industry. One of the most viable methods for an organization to remain a top contender is by leveraging company data to provide greater oversight and offer analytics-based business actions. Business intelligence software leads enables companies to efficiently detect and evaluate structural patterns, anticipate industry trends and offer greater operational visibility. Business intelligence leads solutions are valuable regardless of company size, fostering more comprehensive strategizing and improving information sharing across software platforms. Continue reading

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