Tag Archives: b2b leads

Qualifying Leads through Multi-channel Marketing

In an ideal world, every lead we generate would have the potential for becoming a customer.

Sadly, that’s not the case. In the real world, some of your leads have good potential meaning they are have the ability and interest to buy in the near term. But many more do not meet these criteria. They either have a long term interest or no interest at all. Some may even be competitors. Continue reading

Software Providers Must Learn These Microsoft Qualities

Most organizations struggle to show how their investment in software supports business goals. Countless complex vendor agreements, an inability to manage software through the entire lifecycle, limited skills and resources to deploy and manage software all contribute to the challenge of measuring ROI and demonstrating business value. Continue reading

Some Important Requirements in Telemarketing Software Leads

Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading

Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

B2B Marketing: The HR Software Buyer’s Checklist

For any organization, especially for startups and small businesses, HR software is a crucial aspect. Such records of employees help you keep track of their diligence. It also indicates the interest your employee has in his/her work. The more the leaves, the less the interest. HR software helps you keep the most accurate track of the amount of paid leave, sick leave, and holidays your employee is entitled to. Continue reading

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