In any purchases we make, we want to get the best deal possible. We look at the quality of the product and think to ourselves if it really is worth the price we’d be paying for it. At times, that never really happens and we end up being dissatisfied with what we bought. But when you’re buying business mailing lists, it’s a whole different story. That’s because when you do buy a business leads, then you’re buying it because you want to make use of it to help grow your business. As such, you’ll want to get the best deal possible. Continue reading
For some, Game of Thrones serves as a fantasy author’s take on the world of politics, business, and all the ugly things that underlie them. But for others, it also serves another lesson beyond those: The power of technology.
Now as a software company, some of those working in one might not immediately think that their tool is anything like the dragons of Daenerys Targaryen. But in reality, that’s exactly what your technology could be: A dragon burning its way across the real world’s game of thrones. Your lead generation strategy serves but only one crucial role: The herald.
Whether it’s customer service or traditional, B2B telemarketing, nobody likes to go by the script these days. But put in another way, has the script totally lost any redeeming quality? If reading off the words of a script comes off as monotonous and robotic, what good is a script for? Should B2B lead generators start weaning off of it as early as the first day of a campaign?
People think that negative feedback can come at the cost of generating more sales leads because of the damage it does to credibility. On the other hand, they say it can also generate more sales leads if you receive it with grace and use the information to improve products, business models, as well the marketing campaign itself.
However, there is a cap to how constructive negative reception can be until it starts to really nag. If you understand where this threshold lies, you’ll know how to balance between taking criticism and telling the critics to just stop.
There’s no questioning the importance of thought leadership in content marketing. But if you’re still wondering if the amount you invest in blogs and research has been really attracting sales leads, the complete answer might not be in your CRM data.
Instead, try approaching thought leadership like a teacher would approach a classroom.