Yes, there’s some wiggle room from exaggeration in marketing (even B2B marketing). But no matter how well you toe that line, the only purpose of your lead generators is to simply say what you really are. Anything that takes you further and further from that truth is only going to result in long-term disappointed customers.
Nothing gets Hollywood attention like its awards season. From the Golden Globes to the Academy Awards, celebrity buzz reaches its peak during this time of year. That’s obviously a good thing because it goes on top of having to recognize those who have been contributing to the survival of the industry. On a smaller scale, it’s just as urgent for you to shine the spotlight on prospects and customers who have ensured the survival of your software business.