Tag Archives: b2b sales leads

Why Sales Leads Require Satisfied Customers Before Innovative Marketing

There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.

It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.

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Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

Generating Software Leads Despite the High Price of Your High-End Tech

It’s said that technology never ceases to amaze. However, nobody ever really talks about how the latest piece of tech still winds up topping the charts in terms of expense.

Sure, you could say that compared to previous generations, today’s technology is cheaper compared to the labor costs of old business processes and their respective systems. Even so, it’s still not the age where a minimum wage worker can afford the latest iPhone. All the latest and greatest tech infrastructures are still likely to be expensive. It’s not going to be easy marketing these products if a large percentage of your target audience is still not yet ready budget-wise.

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Software Lead Generation and Software Dependency

In age full of smartphones, social media, constant connection, and big data, there’s always that one voice from the past who insists on ‘the old-fashioned way.’ These are the folks who see dependence on technology as a form of weakness and incapacity to ask the ‘hard questions.’

Adding to the irony is that marketing these same, high-end business software tools invokes similar dependency. Much of today’s successful marketing seems defined by how big a mark you make on the web: LinkedIn, thought leadership, strong data etc. It’s easy to see that there’s less of showing the actual, objective value of your technology and more on just getting that hype train up and running.

How can your lead generation strategy strike the balance between a top quality product and marketing it so that it doesn’t fall into obscurity?

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Software Leads for Your Dynamite Rabbit

If you’ve watched Monty Python and the Holy Grail, there’s no doubt you’ve heard of the killer rabbit. Formally known as the Rabbit of Caerbannog, it’s a top pop culture symbol for cute and deadly. But you know, have you ever thought that your enterprise software could also come off as a killer rabbit? Exactly how would this concept help you generate more software leads?

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