Tag Archives: b2b telemarketing

Using Telemarketing As Part of the Egg Hunt

When you look at your typical Easter egg hunt, you’ve probably seen at least several areas that can be applied to marketing. You have the eggs, the prizes, and seasonal appeal. When you think about it, all of these applications sound very familiar when you’ve heard of gamification as a marketing strategy.

Although, can you really fit in something as strictly B2B as telemarketing? Here are a few ways to do it without coming off as awkward.

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Lead Generation Tips – Getting Past the New Guy

Say your current lead generation campaign is aimed at current customers but for a new software product. This sort of tactic takes advantage of the fact that those customers know you well enough. You may have even been working together for years and it builds upon the value of your following.

When you make the call though, the gatekeeper suddenly doesn’t recognize you. You don’t recognize the person either. Did they change staff? You give them their boss’ name, they don’t budge. They start bringing up old security policies that state why they can’t transfer your call.

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Telemarketing Tips – How to Amp Up with Mobile

Today’s business professionals are increasingly relying on tablets or smartphones for organizing work. Large and stationary desktops are no longer convenient for people update their status or check their mails on the go. However, the rise of online mobile isn’t just a trend for mobile enterprise vendors. It also demands innovation for promoting products and engaging prospects in your B2B marketing campaign.

Mobile marketing comes in many forms. You have SMS, app-based, and mobile web design. Since the desk may no longer be the go-to place to talk with your prospect, this channel is your only chance of getting their attention and scoring a call.

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Test Your Lead Generation Proficiency

When outsourcing the lead generation process, one thing you should always keep in mind is proficiency. After all, business software should be all about streamlined proficiency right? From your users’ perspective, the only thing that matters is the bottom-line. You should not view your marketing campaigns any differently. Always ask how much it will cost you and if that price is really worth paying.

Luckily, this Entrepreneur article has listed four things that can test that proficiency.

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How Telemarketing Is The Precursor To Online Marketing

Telemarketing, B2B Telemarketing, Lead GenerationGiven the Internet-based model of cloud computing, the use of telemarketing seems out of place. It makes more sense to use social media, online marketing, and web advertising to promote your cloud-based solution and communicate with your market.

However, are you aware that what telemarketing is the precursor to all of those?

It all goes back the same way the Internet you know and love goes back to the telephone. Telemarketing made use of available technology. It targeted a certain audience. And most of all, it was eventually faced with opposition and restriction. The first two are also important for attracting your cloud computing leads and increase subscriptions. If you think that last one is the exception though, you’ll soon find yourself wrong.

Now, here’s how telemarketers specifically fulfilled each objective:

It made use of technology.

The telephone may have advanced a long way when telemarketing was first used in the past 20th century. However, when telemarketing was first introduced, it was just as much a new thing for businesses then as internet marketing is the new thing now. Furthermore, even today’s telemarketers are coming to apply much of their experience on new tools like email.

It targeted a certain audience

Both B2C and B2B companies have always used a form of targeting when sending out their messages. Today, Internet marketers have email listings, the power of social media profiling, as well as behavioral tracking to identify the people viewing their sites. But back then, they had similar counterparts in mailing lists, call lists, and good, old-fashioned market research. In either case, both acknowledge the importance of keeping in touch with one’s customers.

It faced opposition and restriction

Speaking of behavioral tracking though, here’s the part where you’d be wrong about how online marketing is not facing a restriction that strongly parallels that of telemarketing. According to Venture Beat, this restriction is none other than the new, “Do not Track” option:

For advertisers, behavioral tracking is an effective way to develop a strong profile on web users so they can better target ads. But for privacy groups and web users, it’s a massive breach in privacy that goes against the most basic tenets of the web. Originally proposed in 2009, Do Not Track is the “Do not call” of the digital age, a way for users to tell advertising companies that they want to opt out of behavioral tracking.”

Honestly, one big mistake people make when pitting new marketing tools like websites against traditional ones like B2B telemarketing is they forget they share the same opposition. The Do-Not-Call registers were developed in the same way. Customers grew fed up of intrusive calls and wanted them locked down.

Be it B2B or B2C, it’s this demand for customer privacy that has always kept marketing, as a whole, in check. No matter what you do, that is the customer’s right and no new form of marketing is going to change that demand.

The bright side to this however is that it calls everyone on the side of marketing and sales to look back and realize how history is only repeating itself. As a cloud service provider, you yourself would know a thing or two about customer privacy. Instead of figuring out new ways to violate that privacy, why not look to how the old ways have come to respect them instead? That’s the thing about consulting precursors like the telemarketers. They’ve long learned lessons that are still being learned by their successors.

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