If marketing and business communication are all about transparency, then it is clear how a lead generation strategy can risk exposing trade secrets. And while many businesses are called to transparency, they themselves also have a right to their own privacy.
People with any experience in lead generation can understand why the need for middle-men has been questioned and will always be questioned. Because more than half the time, people who are in the business of providing leads also find themselves on the end of such doubts. On the other hand, this also means they are not strangers to seeing other middle-man industries getting cut out by disruptors and game-changers.
This begs the question: Do you employ them only for or against the middle man?