The difference between B2B and B2C sales can be staggering. You can tell just by looking at Forbes recent listing of Best and Worst Sales Jobs. It pretty much covers the wide variety of salesman stereotypes all the while hammering most, if not all, harder into public imagination.
Speaking of which though, just why exactly should this matter to those running your software lead generation campaign? Well, while stereotypes aren’t always helpful, they give an initial impression that might subconsciously determine the way they set appointments and qualify your software leads.