Consider this a slightly more techie version of asking where the H in HR is nowadays. Granted, there are many companies who want to vouch for the improvements. Things like work-life integration, an increased emphasis on employee satisfaction, and breaking down conventional corporate silos are the new HR agendas.
Is it possible though that HR software vendors could actually be a little left behind on this? Could it be the reason why you’re generating as many HR software leads as you hoped?
Have you ever given thought about what it is you are presenting? For software vendors, you might automatically say you’re marketing a tool. You want them interested in this tool to the point that your salespeople have a high chance coming out with a closed deal.
Take a moment to reflect though. Are you truly marketing a tool or are you marketing a user? If you want a better idea of what I mean, read the quote below: