Tag Archives: business intelligence software leads

Telemarketing – One Obvious Way To Ease Customer Support

BI Softare Leads, B2B Leads, Software AppointmentsCustomers on the consumer level either shudder or snicker at the idea of telemarketing in customer support. At best, it’s often the subject of comedy when people imagine bleary-eyed call center agents answering the dumbest questions. At worst, people fear the hours that they spend hearing that mind-grinding tone before an actual human being cares to respond to their simple inquiry. (This doesn’t even include the prospect of hearing a strange accent on the other end.)

 

Up on the B2B level however, these same people have no idea about the lengths that many firms are called to in order to make customer support easier for their clients. Telemarketing is in fact one of the means to that end. The rate of response done on channels like email, ticket systems, and even direct mail is a little too slow and troublesome for most decision makers. Ease of use is critical, especially when you’re offering solutions and products that are supposed to streamline complex business processes.

 

Business intelligence software is one good example. Your targets are busy CEOs along with other busy business professionals who seek to take all information regarding their business and compact it into an easily understandable format. The goal of many BI software developers is often calculating that data and presenting it in a visually comprehensible presentation. This in turn, gives those at the helm a clearer understanding of where their businesses are going and what direction they should take.

Throughout this process, there is always emphasis on easy use. The reasons though can go beyond that of the product itself (you can even consider it a reflection of the process). They don’t want just a product that makes data easier to understand. They also want a product that’s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have:

 

  • Less Time-Consuming – The time spent on an activity is relative to its difficulty. And most often, spending more of that time increases the difficulty. Many chief officers have other things to attend to and manage. Customer support that takes too long to respond is no better than a BI software product that takes too long to deliver.
  • Comprehensible – The software’s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller’s problem.
  • Secure – Business information is sensitive and therefore, it needs to be secure. Otherwise, your customer is going to be worrying a lot. Systems that take in reports and construct presentations from such information must have the means to prevent breaches. Customer support also plays an unlikely role in that security by adhering to strict policies regarding the caller’s privacy and identity.

 

Whether you like it or not, your B2B customers will extend the conveniences of your BI software product to that of its customer support. Telemarketing isn’t only suitable for generating sales leads. It’s also the most obvious way to improve the response rate of your customer support department. It gives your important B2B customers another channel of communication that is fast and flexible enough for their standards.

They don’t want just a product that makes data easier to understand. They also want a product that’s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have.

– The software’s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller’s problem.

The Rewards of Outsourcing Software Lead Generation and Appointment Setting

If there is anything that some software companies are not that proficient with, software marketing is for sure one of them. This is of course understandable. They are after all software specialists, not marketing experts. But the fact remains that this weakness, though single, will put their businesses in a disadvantaged position. Inability in software lead generation and appointment setting will paralyze them in getting new clients, winning more contracts and growing their firms.

Problems in generating software leads can be addressed through outsourcing. Instead of solving the issue inside, they can hire a sales and marketing firm that specializes in the software industry. And mind you, quality service providers abound in the BPO industry. The million dollar question is why outsource? Here are the answers.

It is cost-efficient. In-house prospecting, lead qualification and setting software appointments are usually associated with large costs. This is owing to the various expenses (materials, labor and overhead) that can be incurred with an on-site campaign. With outsourcing, it is a different story. Costs of employment, technology, utilities, administration and others are absent. All you have to pay is the cost of service, nothing else.

Full-time marketing specialists.If you do not have an adequate number of dedicated marketers, partnering with a service provider solves this concern. You will be served by full-time specialists who will be obtaining erp software leads, SAGE leads, SAP leads, accounting software leads, or business intelligence software leads for you.

Concentrate on your core competencies. It would do more good if you channel your energies on what you do best – closing business deals. You can do so by contracting a BPO partner.

Outsourcing has been a rewarding experience for several companies. You may be one of those that will receive high ROI through warm leads and appointments if you sign up for this engagement.

 

Outsourcing Telemarketing Helps You Obtain Warm Business Intelligence Software Leads

Business intelligence software manufacturers and resellers have been helping companies when it comes to benchmarking, data and text mining, predicting analytics, online analytical processing and managing business performance. Since the number of providers are growing and new players are about to come sooner than later, firms may not be able to enjoy the high sales performance that they have experienced before. The challenge of competition is making it hard for the players to get as many ripe business opportunities they can handle. How to fight back harder to land in front of prospects? What is the right way towards the doors of sales-ready buyers? In this case, outsourcing can offer help.

What makes an outsourced telemarketing a viable method to generate warm business intelligence software leads? Why are outbound call centers competent in software lead generation? Here is a list of convincing reasons:

  • Save money. Cost-reduction has been the most popular benefit of outsourcing. Companies can take advantage of the low-cost solutions without worrying the quality of services they will receive. With the prices soaring high and financial pressures, firms need to save as much money as possible and outsourcing can help.
  • Work with the experts. The manpower of reliable service providers are composed of professional telemarketers who have the technical training and proficiency in software lead generation. You will be confident that your campaigns are handled by the right people.
  • Use of leading technology. Outsourcers have also invested so much in acquiring technological applications. They want to provide client services at high-speed performance and with the least number of errors.
  • Get as many qualified b2b leads. Of course, the use of specialists and technology leads to the generation of qualified b2b leads.

Every software firm wants to fill their sales pipeline with warm leads and appointments. You can attain this goal through outsourcing. Get in touch with a first-rate BPO partner now.

 

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