Out of all holiday seasons, Christmas is probably the one that has most emphasis on tradition. Whether your reasons are religious or historical, everyone has something special they want to do exclusively to this time of the year.
But you know, there are other aspects to tradition and these aspects have a lot in common with what it means to maintain a long-term business relationship.
When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and maximize the results of your lead generation campaign.
It’s like running a toy store and you need to know the kind of toys that’ll be popular with the kids once Christmas comes around.