Most content marketers do their best to avoid recycling their old material (or at least, be too obvious about it). The more they do it, the more they risk prospects catching on. There’s only so many different ways you can teach the same old lessons or keep the same old data ‘relevant.
Then again, don’t some people say the same thing about going to school? It’s the same old books, the same old subjects. Going back to the academy isn’t exactly going to teach you anything new now, right?
In reality though, your lead generation campaign might be running itself dry by looking for new information sources. It’s no longer a race for just new prospect data but new data that prospects find relevant. This can be dangerously exhausting.